Sunday, March 20, 2011

Google Reports Dania Furniture Losing the Battle Against Good Furniture

google trends reveals people really hate dania furniture. only logical conclusion to draw from this...

Based on extensive research I conducted on Google Trends, the growing discontent of Dania furniture consumers has been reflected in the type of search queries these users perform. As you can tell from the graph above, users have awoken from the propaganda of Dania furniture, as a reliable brand, in recent years.  Dania was on top of the search world in 2004, when their volume was at its apex; good furniture wasn't even on the map.  However, over the years, their search volume has plummeted to the lowest levels of that even the least reputable of furniture stores would find reprehensible.

With the amount of users going online and the growing number of internet-enabled devices, shouldn't Dania's search volume be increasing?  From personal computers, laptops, smart phones, tablets, public libraries, work computers, it appears as though their opportunities to reach more potential customers is shrinking.  Without a digital strategy, how can they possibly survive in today's digital world?

Dania Furniture, you are so 2000-and-late.

Based solely on this reliable data, one can only reach the logical conclusion that  searchers have matured in years and would rather search with more appropriate descriptors, like good furniture.  Consequently, Dania furniture is equated with bad, terrible-terrible furniture.  It's the only reasonable explanation.

This isn't a coincidence, however.  In fact, it ties in nicely with the company's goals of providing terrible customer service and distancing its brand from positive attributes.  It's very clear their ambitions are being realized via search, one of the most powerful marketing tools on the planet.  God save us all...